What is marketing management philosophy?

Dorine Nurre: very interesting question

Mario Stricklan: Management Philosophy Definition

Bob Pucella: Interesting thread!

Julieta Suleiman: I agree with you; this makes absolutely no sense. However, from the perspective of an outsider, a research/technology worker doesn't earn money for the company, he spends money on his research. A sales/marketing guy actually attracts business and puts dollars into the company's bank account. In reality, this is meaningless, since the sales guys would have no products to sell without the R&D team creating them. Still, that's how many shareholders see things, and that's who the companies try to cater to. Also, in an economic downturn, you can cut R&D folks loose, but your business can't survive even in the short-term without the sales and marketing guys....Show more

Kara Tabian: Marketing is the process in society and organizations of planning and executing the concept, pricing, promotion, and distribution of id! eas, goods, and services to create exchanges that satisfy individual and organizational objectives.A more recent customer oriented defination:Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders....Show more

Ronnie Sardi: Everyone has their own opinion, but I don't think so

Antone Bual: This Site Might Help You.RE:What is marketing management philosophy?marketing philosophies that are key concept or ideas to management of marketing practices as advocated by scholars...Show more

Abel Adger: Marketing Management Philosophies